第二天早上，第四频道新闻报道了《警察故事》十分火爆的现象，同时，也报道了一种能让人们吐出自己肠子的神秘病毒。在学校，学生们学习他们说“shit”的语言方式。卡特曼惊奇的认为”shit“是一个全新的能够让凯尔沮丧的词。凯尔发誓说他会通过查百科全书的方式，来证明那不是一个新词。[[赫伯特·加里森|加里森老师]]也开始教[[幼儿园生]]说”shit“和 "Shitty shitty, fag fag”。整个小镇，人们越来越频繁地使用“shit”这个词。This awakens the Knights of Standards and Practices.
加里森老师叫某个人是“娘炮”，同时说明了他是同性恋所以他可以说这个词。斯坦和卡特曼随后说“shit”这个词不再好玩了因为所有人都在用。凯尔随后很激动的告诉他们“shit”这个词可能很大家开始吐自己的肠子有关系。Stan and Cartman don't believe him and Kyle, then, explains that people started dying after they said "shit" on television and that the word "Shit" first appeared in English around the time of the black death. The boys go and ask Chef. Meanwhile, at the HBC Headquarters, workers complement the head of the company for his "shit" idea and the head of the company announces their next marketing ploy. They are going to say "shit" twice. Chef and the boys, go to the library and learn that the virus going around is spread by saying "shit" as it is a curse word. They also learn that the virus is actually the plague. They go to warn HBC of this but they disregard it and make Chef and the boys leave. They also reveal their latest marketing ploy, which is to air all their sitcoms live but say "shit" in front of their written dialogue. One of the knights of standards and practices attack HBC and is killed, in the process giving Stan a stone called the Rune Stone of Undoing. Chef and the boys go to the Excalibur Casino in Las Vegas to get help from the British in which the hotel and casino employees are pretending to be them during the Middle Ages. Then, a worker explains that saying the word once in a while is okay, but, saying it too often can lead to the plague.
加里森老师叫某个人是“娘炮”，同时说明了他是同性恋所以他可以说这个词。斯坦和卡特曼随后说“shit”这个词不再好玩了因为所有人都在用。凯尔随后很激动的告诉他们“shit”这个词可能很大家开始吐自己的肠子有关系。"shit"HBC"shit"the Rune Stone of Undoing
Meanwhile, at the bar, everyone is getting sick of the word "shit" and are saying that the company is going to have to come up with a new word. Mr Garrison says they can say "Fag" and explains that you have to be gay or else you'll be bleeped. Jimbo says it unbleeped showing that he is gay, and Mr Garrison asks him if he wants to make out. On the set at HBC, The Knights of Standards and Practices try to stop the word of the curse (Shit). Everyone thinks it's part of the show. The boys learn that they have to defeat Geldon to save the world using the stone. Kyle kills Geldon with the stone and then explains that everyone is saying "shit" too much and that they need to keep the curse words taboo. Kenny dies of the virus and Stan stops himself from saying "Holy shit!".Theepisode ends with Cartman expressing his love for hisfriends.
加里森老师叫某个人是“娘炮”，同时说明了他是同性恋所以他可以说这个词。斯坦和卡特曼随后说“shit”这个词不再好玩了因为所有人都在用。凯尔随后很激动的告诉他们“shit”这个词可能很大家开始吐自己的肠子有关系。斯坦和卡特曼不相信他，随后，凯尔解释了自从人们开始在电视上说"shit"之后，他们开始一个接一个死去。而且“shit”一词第一次出现在英语中是在黑死病时期。男孩儿们去问了大厨。与此同时，在HBC的总部，员工们称赞了公司的老板的“shit”策略，老板也宣布了他们的下一步市场战略：他们将要让“shit”出现两次。大厨和男孩儿们去了图书馆，了解到了到处传播的病毒是通过说"shit"来传播的，因为这是一个被诅咒的词。他们也了解到了这种病毒实际上是一种瘟疫。他们去警告了HBC“shit”的危险，但是他们无视了警告，然后撵走了大厨和男孩儿们。他们也展示了他们的最新的市场策略：把他们的情景喜剧中的所有对话都替换成了“shit”。护法骑士中的一员袭击了HBC，但在把一块叫做the Rune Stone of Undoing的石头交给斯坦的过程中被杀了。大厨和男孩儿们去了拉斯维加斯的圣剑赌场去取得英国人的帮助，那儿的酒店和赌场员工都假装自己是中世纪时期的人物。随后，一位工作人员解释说偶尔说那个词是可以的，但是说的太过频繁会导致瘟疫的出现。